Types of Coaching

AIM offer a range of specific coaching options which focus on a variety of developmental needs. Central to all coaching interactions is a strong rapport between a coach and coachee. The coach matching process at AIM is facilitated by an Organisational Psychologist.

Key Talent/Rising Star/High Achievers Coaching

Coaching is now widely used to support high achievers. High achievers are often promoted rapidly within an organisation due to their intuition and technical expertise. These people do not necessarily have the soft-skills required to perform at a higher level. A coach can facilitate the transition of high performers into a new role that brings with it higher levels of responsibility.

The coach's role is to encourage and support the coachee as new challenges are faced, and facilitate the implementation of steps to achieve strategic goals. The development of core leadership competencies is imperative and the result of this partnered development leads to the nurturing and retention of talented staff.

Learning and Development Coaching

Coaching is being utilised in organisations that are seeking to maximise the effectiveness of their Learning and Development initiatives. Coaching can help extend the value of specific learning, especially given its highly tailored and individual approach. Because the coaching occurs in situ, the potential of a low transfer to the workplace rate is minimised.

Learning and development coaching builds strengths and alleviates deficits in an individual's skill set. Core competencies are developed and reinforced.

Interview Coaching

The current job market has created a pressure on interviewers to look for applicants who possess a skills suite that transcends the technical requirements of a position. Coaching helps individuals to prepare for interviews, and can provide frameworks and ideas for better performance in interviews.

Displaying soft-skills is imperative, especially given that employers don't want to keep hiring new people, but rather the right candidate initially. Coaching also helps to increase self awareness on the part of the interviewee, as well as the ability to ascertain what the interviewer is looking for, and the subsequent display of requisite skills. In addition, coaching can assist with the creation of effective resumes and job applications, as well as honing verbal and non-verbal skills.

Restorative and Improvement Coaching

Restorative and improvement coaching is aimed at individuals in organisations who are committed to resolving short and long term performance issues.

This form of coaching helps to challenge individuals, assist in the procurement of necessary skills, and motivate and mobilise personal performance. A large aspect of this process is self-appraisal, recognition of challenges and building accountability.

The emphasis on this identification of personal, situational and organisational obstacles sees the development and implementation of new skills to overcome temporary difficulties and progress professionally.