10 July 2008

Networking: A Contemporary Business Tool

In a recent online survey, members nominated networking opportunities as one of the top five benefits of being a part of AIM.

Access to information on key management issues and professional development rounded out the list. AIM CEO, Carolyn Barker AM FAIM, said the value of networking is increasing and those who take it seriously will always have a competitive advantage.

“In the age of new media, constant renewal and unlimited access to information, more and more savvy individuals and businesses are incorporating high level networking into their strategy and professional development plans,” Ms Barker said.

“Styles and approaches to networking are evolving and people are beginning to understand it can happen anywhere, at anytime.”

“Everything and everyone is connected in some way – that’s why AIM’s National Networking Week continues to grow in popularity.”

AIM National Networking Week is held annually in the first full week of August.

The philosophy behind the initiative is drawn from the ‘small world phenomenon’ which states that everyone in the world can be reached through a short chain of social acquaintances.

“During National Networking Week, the Institute will be hosting a range of networking events including a webinar and face-to-face event to put skills into practice,” Ms Barker said.

“The webinar is a free online event featuring best-selling networking author, Robyn Henderson, who will discuss the fascinating concept of forensic networking.”

Hosted live by AIM’s own networking expert, Vivienne Anthon FAIM, online attendees will have the chance to ask questions about the forensic networking approach.

Robyn Henderson believes that forensic networking moves past interacting with a single person. It involves speaking with others who work with a specific individual to get the full picture.

“Like pieces of a jigsaw, often colleagues and workmates can provide valuable insight into the workings of a company and its managers,” she said.

“Forensic networking is all about the work you do before meeting the person…it requires time, effort and energy and, if done well, it can pay handsome dividends.”

Business networking is also taking other forms including the phenomenon of social networking using platforms such as Facebook and MySpace.

This has changed the way a new generation of managers is choosing to expand its social and business circles.

Social networking websites are shaping online behavior around how people interact on the web. Businesses are now incorporating elements of social networking into their own websites to enhance customer engagement.